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What is convenience sampling and when should I use it?
Jane Hillman
June 29, 2022

Gathering audience data doesn't need to be complicated. But it's important to understand how prioritizing convenience can help, or hinder, your research.

Test before you invest: How to do market research as a startup
Jane Hillman
June 22, 2022

A quick guide on how to conduct market research to understand your market, validate your business idea or gain investment.

Data quality and AI safety: 4 ways bad data affects AI and how to avoid it
Jane Hillman
June 16, 2022

Data scientists and researchers have a moral obligation to use clean, unbiased data as a base for AI algorithms. Here’s how bad data affects AI - and what you can do about it.

Qualtrics vs SurveyMonkey vs Prolific: which one helps you get higher quality data?
Jane Hillman
June 7, 2022

Whether it’s for academic or market research, professionals in need of data have a steadily increasing number of online platforms to choose from. So, when comparing platforms like Qualtrics vs. SurveyMonkey vs. Prolific, which platform is right for you?

How to find niche participants online with prescreeners and custom requests
Eleanor Edwards
May 25, 2022

A glimpse into the types of niche audiences researchers recruit on Prolific, using pre-set filters and requesting custom samples.

Does cryptocurrency need to go green?
Tom Rodenby
May 23, 2022

Using our in-built prescreener, we ran a study to determine what cryptocurrency users think about its environmental impact.

We’re offering summer working hours in 2022
Allie Shewan
May 17, 2022

How we rolled out an experiment that allows our team to finish work early on Friday afternoons in the summer, why we’re doing it, and how we will measure success.

Survey data quality: The 4 factors that matter most to researchers
Jane Hillman
May 16, 2022

Comprehension, attention, honesty and reliability: this blog discusses what every researcher should prioritise when setting up their study.

How Prolific’s API can scale your research
Lily Haycraft Mee
Elaine Poon
May 4, 2022

From automating workflows to directing researchers to Prolific's high quality participants, learn how different research groups and products have scaled and streamlined research through Prolific's API.

How to recruit high-quality survey participants
Jane Hillman
May 4, 2022

Learn the top three ways you can recruit high-quality survey participants for your research.

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