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How to avoid bias in research: 15 things marketers need to know

You can only trust your research if you know it’s unbiased. These 15 steps uncover hidden assumptions and help you evaluate your data in a fair manner.

The importance of diversity in market research

Diversity in market research isn’t just a buzzword or a way to garner positive PR. It’s the key to unlocking tangible business insights.

What is convenience sampling and when should I use it?

Gathering audience data doesn't need to be complicated. But it's important to understand how prioritizing convenience can help, or hinder, your research.

Test before you invest: How to do market research as a startup

A quick guide on how to conduct market research to understand your market, validate your business idea or gain investment.

Data quality and AI safety: 4 ways bad data affects AI and how to avoid it

Data scientists and researchers have a moral obligation to use clean, unbiased data as a base for AI algorithms. Here’s how bad data affects AI - and what you can do about it.