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4 shocking AI bias examples
George Denison
November 22, 2022

This blog explores 4 of the most notable examples where AI that was created with the best intentions ended up reflecting society’s worst prejudices.

How we plan Prolificon (our annual company meet-up)
Rheanna Marshall
November 9, 2022

Every year in November, we have a company-wide event called none other than, Prolificon. But what goes into organising it?

How to choose a good sample size for your survey
Amy Breese
October 4, 2022

The correct sample size is imperative for accurate study results. Use our proven calculation method to find the right sample size for you.

From average to great: How to raise your survey response rate in five simple steps
Amy Breese
October 4, 2022

Want to supercharge your studies? Check out our tried and tested methods to raise survey engagement and responses.

How to automatically sort and approve study responses with Custom Completion Codes
Lily Haycraft Mee
September 14, 2022

It's now easier than ever to filter to the participants you need to approve, give bonuses to, message and more.

How to improve the quality of data received from your online survey responses
Jane Hillman
August 9, 2022

Are your online surveys returning poor quality data? Here's our top tips for improving your data quality.

The efficacy of COVID-19 detection in Canis lupus familiaris
Jane Hillman
July 19, 2022

A study into the efficacy of COVID-19 detection in Canis lupus familiaris. Read the results...

The complete guide to improving data quality in online surveys
Jane Hillman
July 19, 2022

When it comes to data, “quality” can feel like an abstract idea — you don’t always know it when you see it. In this article, we break down data quality into its components so you know what to look for.

How to avoid bias in research: 15 things marketers need to know
Jane Hillman
July 13, 2022

You can only trust your research if you know it’s unbiased. These 15 steps uncover hidden assumptions and help you evaluate your data in a fair manner.

The importance of diversity in market research
Jane Hillman
July 7, 2022

Diversity in market research isn’t just a buzzword or a way to garner positive PR. It’s the key to unlocking tangible business insights.

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