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What is convenience sampling and when should I use it?

Gathering audience data doesn't need to be complicated. But it's important to understand how prioritizing convenience can help, or hinder, your research.

Test before you invest: How to do market research as a startup

A quick guide on how to conduct market research to understand your market, validate your business idea or gain investment.

Data quality and AI safety: 4 ways bad data affects AI and how to avoid it

Data scientists and researchers have a moral obligation to use clean, unbiased data as a base for AI algorithms. Here’s how bad data affects AI - and what you can do about it.

Qualtrics vs SurveyMonkey vs Prolific: which one helps you get higher quality data?

Whether it’s for academic or market research, professionals in need of data have a steadily increasing number of online platforms to choose from. So, when comparing platforms like Qualtrics vs. SurveyMonkey vs. Prolific, which platform is right for you?

How Prolific’s API can scale your research

From automating workflows to directing researchers to Prolific's high quality participants, learn how different research groups and products have scaled and streamlined research through Prolific's API.